The District Consumer Disputes Redressal Commission in Kota has registered a case against actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff, along with the manufacturer of Vimal Pan Masala. The commission has summoned them to appear in court over allegations of misleading advertisements regarding the product’s ingredients.
The case was filed by social worker and BJP leader Indramohan Singh Honey through senior advocate Vivek Nandwana. The case falls under Section 89 of the Consumer Protection Act, which addresses deceptive advertising and misleading endorsements. The complaint alleges that the celebrities, through their advertisements for Vimal Pan Masala, claimed that the product contains ‘kesar’ (saffron), which may mislead consumers, particularly the youth.
According to the complaint, the market price of saffron is very high. Hence, its presence in a pan masala product which is available for a reasonable rate, is highly questionable. The petitioner further argues that no concrete evidence has been provided by the manufacturer to substantiate this claim, and the warnings on the product packaging appear in such small fonts that they are not easy to read.
Following the complaint, the Chairman of the Consumer Commission, Mr. Anurag Gautam, issued a notice summoning the three actors and the manufacturer to explain their stance before the court.
This case has once again ignited debates over celebrity accountability in brand endorsements, particularly for products linked to tobacco, health concerns, or misleading claims. Over the past few years, several Bollywood stars have faced criticism for endorsing gutkha, pan masala, and similar products, which are often associated with harmful health effects. Many social activists and legal experts believe that public figures should be held accountable for the impact of the products they promote, as their endorsements significantly influence consumer behaviour.
As the case unfolds, it remains to be seen how the actors and the brand respond to the allegations. This development could set an important precedent regarding the ethical responsibilities of celebrities in advertising.
Also Read: Akshay Kumar CLARIFIES the Vimal Pan Masala ad was shot in 2021; says, “They can legally run the already shot ads…”
from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/9leX0LE
No comments:
Post a Comment