Thursday, 1 July 2021

Netflix India announces its first dating reality series IRL: In Real Love

Drinking at a bar, swiping on an app, or backpacking across the world - how are you likely to find true love? For a generation afflicted by Multiple Attraction Syndrome, Netflix helps singletons navigate this dilemma with its first Indian dating reality show, IRL: In Real Love. Produced by Monozygotic, IRL: In Real Love complements series including Indian Matchmaking, Love is Blind, and Too Hot to Handle amongst others.

Netflix India announces its first dating reality series IRL: In Real Love

Tanya Bami, Director, International Originals, Netflix India, said, “We are excited to expand our offering in the reality genre with a distinctive dating format, IRL: In Real Love. The concept is a true reflection of the times we love and live in. The choices and conundrums we experience every day will be put to test in the show’s unique social experiment. We look forward to unraveling some extraordinary love stories on Netflix.”

This fun show promises new connections, heartbreaks, and a chance to find out if your love will endure the test of time. And, good news for all the hopeful romantics out there, you can now be a part of the show.



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Deepika Padukone and others invest $2.6 million in digital pet care platform, Supertails 

Bangalore-based digital pet care start-up, Supertails.com has announced its foray into the rapidly growing pet care market in India. Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing trustworthy veterinary care and a one-stop solution for pet food and supplies.

Deepika Padukone and others invest $2.6 million in digital pet care platform, Supertails 

Supertails.com is differentiated by its unique proposition of being a fully digital tele-health consultation service made available through a team of highly experienced in-house veterinarians. With doorstep delivery service available across the country, the brand aims to bring the pet parents closer to the largest assortment of pet supplies from India and across the globe.

Supertails.com has raised over $2.6 Mn USD in pre-series A round, led by Saama Capital and DSG Consumer Partners. Other investors include global Indian icon Deepika Padukone, Titan Capital, Sauce VC, and Whiteboard Capital. It is also backed by high profile individual investors like Tej Kapoor, Pankaj Naik (Executive Director, Avendus capital), Abhay Hanjura and Vivek Gupta (Founders, Licious)

Over the last 5 years, India has been one of the highest growing pet care markets in the world, largely backed by pet adoption by the millennial population and further fuelled by the need for companionship during the pandemic. Dog adoption rates have grown upwards of 50 per cent in 2020 while the cat market has grown upwards of 40 per cent. With pets in more than 12% of urban Indian homes, the country is on the threshold of further exponential growth in this industry similar to what happened in more evolved pet markets like China ($30Bn USD) and the USA ($105Bn USD) in the past.

As more people make new additions to their families with pets, Supertails.com aims to enrich this new journey for them with products and services that they need the most.

Deepika Padukone and others invest $2.6 million in digital pet care platform, Supertails 

Led by founders Vineet Khanna (SVP - Licious, AVP - Snapdeal), Varun Sadana (co-founder Licious, VP - Snapdeal) and Aman Tekriwal (CFO - Licious), the Supertails team comprises multiple entrepreneurs who have been contributing to the pet care space for many years. As part of the stellar, founding team are Dr. Shantanu Kalambi, the Chief Veterinarian at Supertails (founder Dial-a-vet) who established a telehealth service for pets besides working on a variety of animal welfare and conservation projects with ReefWatch Marine conservation, Wildlife Trust of India and CUPA; Unnati Hunjan (founder Therapeutic Paws) who launched an Animal Assisted Therapy venture in Bangalore and Sagar Sheth (founder of Animapp) who built a veterinary clinic management software company in Chennai.

A relentless passion for the pet care ecosystem and a vision to make India a pet-friendly nation unites the founders of Supertails.com with their team of pet care experts and enthusiasts.

Varun Sadana, Co-Founder of Supertails said, “We know that our pets are a part of our families, and they deserve nothing but the best. As experienced pet parents ourselves, we understand the anxieties and concerns one has to face in the journey of caring for a pet. With that in mind, we set up Supertails to make pet parenthood enjoyable and stress-free. We will continue to add more products and services designed to empower pet parents through expertise and convenience”

“As the population of pet parents increases in the country, so does the need for empathetic and agile service providers especially around nutrition and healthcare. The market growth rate in India has accelerated since 2019 from 16-17 per cent to upwards of 20 per cent in 2020. We are very excited to start this journey with the Supertails team and become a part of the evolution in the pet care industry in India.” says Ash Lilani, Managing Partner at Saama Capital.

Deepak Shahdadpuri, Managing Director at DSG Consumer Partners said, “We are big believers in the petcare opportunity in India and have been tracking this space globally. We are investors in Perromart which is the largest online pet store in Singapore. We believe the team at Supertails has the right experience and skillset to build the most trusted digital-first pet destination in the country.”

“I believe strongly in the founders of Supertails and the vision they bring to the table. The digital healthcare service they’ve designed for pets is a one-of-a-kind offering in the Indian market. It will not only enable comprehensive accessible healthcare for pets but will have a far-reaching impact on the veterinary industry in India.” says Manu Chandra, Founder and Managing Partner at Sauce VC

Anshu Prasher, Partner at Whiteboard Capital said, “We always believe in brand-led investments and we feel that Supertails is an excellent combination of brand play in a digital format in a category which is quite underserved at the moment”

As it grows, Supertails plans to support pet parents as they navigate all aspects of pet parenthood, including the decision of bringing home a pet, training and hygiene consultation, raising a healthy and fit companion, and fulfilling all primary needs for the pet.

ALSO READ: Deepika Padukone and Madhu Mantena to make Ramayana ahead of Mahabharat



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Fire breaks out on the sets of Amar Upadhyay and Priyal Mahajan's show Molkki

Popular drama Molkki's set witnessed an accident a few days ago. The incident took place at Klicknixon studio in Chandivali where the sequence for Purvi and Vipul's wedding sequence was being shot. According to reports, the major fire broke out during a wedding shot where the mandap was connected to a gas cylinder and due to leakage in gas, a blast took place. However, the situation was brought under control immediately and no casualties were reported.

Fire breaks out on the sets of Amar Upadhyay and Priyal Mahajan's show Molkki

As per reports, an eyewitness from the sets said that the blast had an intense impact. The crew members and the production team tried to control the situation and halted the shoot for a couple of hours. Seeing the incident, the actors were traumatized and the director was kind enough to let them come out of it. The team successfully controlled the situation and with all the safety precautions, the shoot was resumed again.

The lead actors of the show Amar Upadhyay and Priyal Mahajan refused to comment on the incident, but Naveen Sharma, who plays the role of Vipul while talking to a tabloid said that it wasn’t that major and only a minor accident. He said that he got numb for few minutes as things weren’t syncing in, but the production took charge of the situation immediately and all of them were saved from a big hazard.

The fire incident was earlier also reported from the sets of various shows such as Divya Drishti, Paramavatar and Shri Krishna among others.

Also Read: EXCLUSIVE: Molkki star Priyal Mahajan on her first lead role, working with Amar Upadhyay, the age-gap and learning from Toral Rasputra



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Hungama 2 is a remake of Priyadarshan and Mohanlal's 1994 Malayalam film Minnaram

The trailer of Hungama 2 was released earlier today. The film directed by Priyadarshan will see the lead stars entangled in a web of confusing relationships and situations which lead to hilarious outcomes. The film stars Paresh Rawal, Shilpa Shetty, Pranitha Subhash, and Meezaan Jafri and is set to release on Disney+Hotstar on July 16.

Hungama 2 is a remake of Priyadarshan and Mohanlal's 1994 Malayalam film Minnaram

The film is a sequel to the 2003 Hindi language film Hungama which was also directed by Priyadarshan. Apart from retaining the title for the sequel, another commonality between the two films is that both are a remake of Malayalam films. While Hungama was a remake of the 1984 film Poochakkoru Mookuthi starring Mohanlal, Hungama 2 is a remake of Minnaram also starring Mohanlal in the lead. Minnaram which was released in 1994 was directed by Priyadarshan and also starred Shobhana, Jagathy Sreekumar, and Thilakan.

Meanwhile, Hungama 2 will see Meezaan Jafri essay the role played by Mohanlal in the original. His life gets chaotic when a former lover arrives at his place with a baby which she claims is his. The film is all set to release on July 23 on Disney+Hotstar.

ALSO READ: Shilpa Shetty and Paresh Rawal starrer Hungama 2 to release on July 23; trailer to release tomorrow



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Deepika Padukone and Madhu Mantena to make Ramayana ahead of Mahabharat

Producer Madhu Mantena earlier announced his collaboration with Deepika Padukone in 2019 for making the epic tale of Mahabharat. The producer announced that the story will be shown through the eyes of Draupadi. However, there have been no updates about the same. Now, talking to a tabloid, Madhu said that he and Deepika are working together but on Ramayana first.

Deepika Padukone and Madhu Mantena to make Ramayana ahead of Mahabharat

Madhu said that these things take time and they don’t want to be irresponsible in their approach. Madhu and Deepika are trying to do the Mahabharat from Draupadi’s point of view because they want people to understand who Draupadi is. He also added that there is a lot of research that’s going on and they have already reached the process of zeroing down on the material for the final screenplay.

Madhu Mantena further talked about why it is taking them so much time and said that various drafts are being worked upon. He also believes that Deepika is not making this film because she is an actor; she is making it because both of them strongly feel that it’s a great story that is to be told from Draupadi’s point of view.

He concluded by saying that they are working hard to put everything together and such kind of projects takes a lot of time. He also believes that the responsibilities which they are carrying to create a world that have not been seen before is huge and can't be made so early.

He informed that he will announce the complete star cast of the epic drama film in or around Diwali.

Also Read: SCOOP: Deepika Padukone’s ambitious film, Draupadi based on Mahabharata put on hold



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Kareena Kapoor Khan to be the face of WOW Life Science Organic Apple Cider Vinegar

Indian skincare and wellness brand, WOW Life Science has named Kareena Kapoor Khan as the new face for their Organic Apple Cider Vinegar. Kareena joins the brand as the third and the latest brand ambassador for the company. Earlier last year,  Bhumi Pednekar and Disha Patani were roped in as brand ambassadors for the skincare and haircare ranges, respectively.

Kareena Kapoor Khan to be the face of WOW Life Science Organic Apple Cider Vinegar

Since their inception, WOW Skin Science and WOW Life Science have been led by the vision of bridging the gap between discerning consumers, awareness in the mindsets, and pathbreaking nature-inspired and innovative products. Today, the brand has become a trusted name across Indian households because of the successful execution of that vision through their products, their formulations, and collaborating with the right celebrities and icons to promote the range.

WOW Life Science has collaborated with Kareena Kapoor Khan because her affinity towards a natural, holistic and healthy lifestyle resonates perfectly with the 100% natural attribute of WOW Life Science Organic Apple Cider Vinegar– a product meant for adopting a wholesome lifestyle. She is the perfect icon for endorsing our apple cider vinegar as a health drink.

On being brought on board as a brand ambassador, Kareena Kapoor Khan says, “I have always been passionate about wellness and for that, I prefer the basic natural ingredients. I am quite impressed with WOW Life Science Organic Apple Cider Vinegar drink. Today it is the best addition to my fitness regime. I feel rejuvenated and more productive. The drink, being made from apples grown in the Himalayan region, helps to deliver holistic goodness to our bodies. I am glad to be associated with WOW as they are one of the few brands who are consistently bringing the best of nature to us and that is the need of the hour.”

Looking at her healthy lifestyle and her preference for natural products, this collaboration sends a positive message to her fans, followers, and consumers at large to take one step towards a healthy and happy life.

“We are extremely delighted to welcome Kareena to our WOW Life Science family. Kareena is an inspiration to so many with the varied roles she carries out with the right balance. We couldn’t have found a better personality for our iconic apple cider vinegar. Today, she is also an influencing factor on fitness and her updates motivate her fans and followers to attain a healthy and happy life. Consumers are making the shift towards natural products, something that forms the core of our brand since inception and we’re only aiming towards a more holistic extension of our offerings in the days to come”, says Manish Chowdhary, Co-founder of WOW Life Science.

WOW Life Science Organic Apple Cider Vinegar is made from the juice of the finest quality apples grown organically in the orchards of the pristine hills of the Himalayas. It is natural, raw, unfiltered, and unpasteurised that retains the apple’s natural residue called ‘Mother of Vinegar’. The apple cider vinegar, popular as a drink, offers a bunch of health benefits. It is rich in vitamins, minerals, antioxidants, and enzymes that help boost overall health.

The current pandemic situation has made consumers realise the importance of being fit and staying healthy by following a more nature-based lifestyle. Today, wholesome lifestyle and healthy eating habits have become part of daily schedules, even within the confines of one’s home. Apple Cider Vinegar, though an old companion for the health-conscious, has today become an in-demand, popular health drink across all consumer segments.

WOW is spearheading innovation in product ideas, formulations, and packaging. The brand’s uniqueness is what makes WOW products the preferred choice of the consumers. The brand through its strong consumer-centric approach has grown manifold in 2020 despite the pandemic. The company attributes this to the numerous entrances across the D2C space in terms of integrations, collaborating with brands, ATL and BTL exercises, collaborations with A-list celebrities as brand ambassadors, curating masterclass, and experiential. The brand has also forayed into the brick-and-mortar formats to engage more closely with the consumers. WOW has also been recently backed by Chrys Capital which is expected to boost further growth.

ALSO READ: Taapsee Pannu reacts to criticism of Kareena Kapoor charging Rs. 12 crore to play Sita; says it’s a sign of ingrained sexism



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Wednesday, 30 June 2021

Fox News Breaking News Alert

Fox News Breaking News Alert

Los Angeles explosion: 16 injured -- 3 seriously -- after cache of illegal fireworks explodes

06/30/21 11:14 PM

SCOOP: After Mirzapur The Movie’s success, Divyenndu set to headline a period drama next; to be seen in a never-seen-before avatar

2 weeks have passed since the release of Mirzapur The Movie and it continues to remain rock-steady. One of its lead actors, Divyenndu, appe...